Data policy

Birken's data policy for personal information.
January 21., 2024

Processing personal information at
Birken AS has the responsibility for Birken's processing of personal data on, unless otherwise stated below. It is voluntary for those who visit the web site to provide personal information regarding services such as receiving newsletters. The treatment basis is the consent of the individual, unless otherwise specified.
Modulez AS performs the operation of the website.
Information collected in connection with site operation is stored on own servers operated by the provider. Only Birken and Birken's data processer (with subcontractors) for the site, has access to the information collected. A separate data-processing agreement between Birken and Birken's subcontractors regulates what information the supplier has access to.

Cookies and online statistics
Cookies are small text files that are placed on your computer when you download a webpage. The storage of information and processing of this information is not permitted unless both have been informed and consented to the treatment. The user should know and approve which information is being processed, what the purpose of the treatment is and who processes the information, cf. Electronic Communications Act § 2-7b.

The following cookies are used on

Category: Necessary (1)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure
areas of the website. The website cannot function properly without these cookies. It is not possible to disable necessary cookies.

__cfduid : Used by the content network, Cloudflare, to identify trusted web traffic.

Category:Statistics (3)

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

_ga: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_gat: Used by Google Analytics to throttle request rate

_gid: Registers a uniqu eID that is used to generate statistical data on how the visitor uses the website.


Category: Marketing (2)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and
engaging for the individual user and thereby more valuable for publishers and third party advertisers.

_fbp: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party

fr: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party

sc_at: Used by Snapchat to implement advertisement content on the website - The cookie detects the efficiency of the ads and collects visitor data for further visitor segmentation. Delta projects: This domain is owned by Delta Projects. The main business activity is: Ad Serving and Tracking Platform

Cookies are also used on My Page. If you log in to My Page, we'll save that you are logged in, which language you've chosen to view the web pages, and information about your orders. This information will be removed when you log out. Any orders and changes you make are stored in the participant database - see next section.

For Birken App we use the cookie hwas_source. This cookie is only in use for removing header and footer from the information used in Birken App that are retrieved from

Manage cookies:
You can block and allow cookies category (2) and (3) through your browser settings or make your choice when you first enter our web site

For participants: Registration and My Page
On our website / Birken App, you can sign up for an event by entering your name, Birken ID (customer number) if you are already a customer, date of birth, gender and e-mail address. In addition, we ask you to provide the following volunteer information, such as postal address, telephone number, if you wish to receive Birken newsletter or receive 3rd party advertising, if you approve that your photo should be available on «Find your photo» after the race (the service is not available to participants in the Children's and Youth races), as well as information about next of kin. Information about next og kin is only stored during the year you are entered for. Personal information is used to administer registration, payment, participation, etc. in Birken's events. Personal data such as name, class and club membership can be stored for the preservation of historical data over time, including to maintain historical information about activity, such as number of times participated and number of Birken medals, results from competitions, etc. You will find information about the personal data stored about you, by logging in to your My Page at any time. On your My Page, you can also change / delete information and consent. Exception: First name, last name, date of birth, Birken ID (customer number) and historical performance data.

My Page identifies and authorizes access to training programs and other services only available for registered participants to specific events.

Only Birken and the database provider Siv.Ing H.Wiig AS (regulated by data processor agreements) have access to this information. The database is stored in Norway.
Please also read the entry conditions.

Mark:Recording of film during SkiBirken 2024
During this year's SkiBirken, a feature film will be filmed. The film is planned to be made available on a streaming platform. The film is produced by the production company Rubicon. The production company will mark the areas connected to the event where it will be filmed, and participants and others who choose to stay in these areas will be able to come on camera in connection with the recording, and be depicted in the film.

If you are not a participant, you can choose to subscribe to Birken's newsletter so that you receive e-mails from us when we publish new information on In order for us to be able to send e-mails, you must register an e-mail address. The e-mail address is stored in a separate database, not shared with others and deleted when you unsubscribe. The e-mail address will also be deleted if we receive feedback that it is not active.

Individuals who have enrolled or participated in one or more Birken events previously will automatically receive Birken newsletters if they have registered their e-mail address and selected to receive Birken newsletter. If you do not wish to receive Birken newsletter, you cancel by clickin cancellation link in the Birken newsletter or by logging in to your My Page and remove your consent.

Surveys / market research
Birken uses SurveyMonkey to conduct surveys. We will always inform you about the purpose of the survey and whether it is anonymous or not. For anonymous surveys, Birken will not collect any information that can be linked to you. Information about this will also be stated in the survey itself.
Birken will not share the information with others or use the information for purposes other than those specified.

Phone and email
Birken uses email and telephone as part of the customer service and general dialogue with internal and external contacts. Email boxes are reviewed at least once a year to delete unnecessary and irrelevant content.
Upon resignation, the email account of the current employee will be deleted, but some relevant emails may be transferred to colleagues.
Sensitive personal information must not be sent by email.

We notify you that regular email is unencrypted. Therefore, we do not encourage you to send confidential, sensitive or other confidential information by email.
Phone calls (phone number and time of the call) are logged in to our telephone exchange system. This log is required for the administration and operation of the system, and that is used as the basis for statistics at an aggregated level in an anonymous form. Complete log will be deleted after one year. In addition, employees have an overview of the latest calls on their own phones. No other systematic registration of telephone conversations is made where the caller can be identified.

Your rights
You are at all times entitled to access the information that Birken has registered about you. It can be found by logging in to your My Page at eny time. You may also require the correction and deletion of personal information in accordance with applicable law and Birken's entry conditions.

If you believe that we process your personal information in violation of applicable law, you should report this to us as soon as possible at
You can also make a complain directly to the regulatory authority Datatilsynet

Changes in the data policy
We may change this data policy from time to time. When we do this, we will notify you by changing the date at the top of the Data policy that is available on our website.





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